They join the ranks of Pamela Anderson (who posed in a cabbage bikini), Aditi Gowitrikar (who was also covered in leaves) and Sherlyn Chopra (who posed in racy lingerie). Shahid has been a vegetarian since the age of 18 and Amrita Rao also converted to vegetarianism ten years ago.

The campaign will be shot next month and will re-unite the onscreen pair for the first time since Vivaah. They have also been romantically linked in the past but have dismissed the rumours, insisting they are just friends. Yet they are keen on working together as they are comfortable in each other’s company. The advert will feature them wrapped in tomato vines as the look is ‘tomato-and-pepper’. ‘Let Vegetarianism Grown on You’ is the theme of the campaign.

A source said that Shahid was chosen because he was voted the sexiest vegetarian and Amrita Rao is a sexy girl-next-door who promotes vegetarianism. What’s more is that they look good together. He adds that Amrita has already tried the sexy look in Shortkut but she failed. Amrita will wear hot pants and a tube top in the advert. She wants to give it (her sexy avatar) another (vegetarian) shot and the campaign will get people talking about her and she does need some publicity. Shahid will flaunt his chiselled six-pack-abs and it will be his sexiest look since ‘the running with the horses sequence’ in Kaminey.

Shahid is currently in the US and was unavailable for comment while Amrita Rao said that she was looking forward to the campaign which will spread the message of how sexy vegetarianism is.