The film in question is directed by Punit Malhotra, designer Manish Malhotra’s nephew who assisted Karan Johar during Kabhie Khushi Kabhie Gham and Kabhie Alvida Na Kehna. The film is a love story based in Mumbai starring Imran Khan and Sonam Kapoor in lead roles. While Punit had thought of the title well before hand he changed the spelling as per numerological concerns. However, Imran Khan had his doubts with the new title.

A source close to the actor said, “When Punit changed the title to I hate Luv Storys, Imran was a little concerned as it sounded a little too amateur to him. He felt retaining the original spelling would have been a better option but by that time producer Karan Johar and director Punit had already finalised on the title. Even so while promoting his flick on Twitter and connecting with his fans, many even questioned the title saying it was just too wannabe.”

Imran however directed the questions to his director and producer saying on Twitter, ‘Ok lots of talk about the title IHLS. Please cc all thoughts and suggestions to @kjohar25 , @punitdmalhotra , @sonamakapoor as well as me...’ Still Imran is happy that he’s finally getting back to the romantic genre considering his last two action films sank without a trace. The source added, “He was really upset when his earlier two films didn’t work at the BO, he was worried that starting off with a romantic genre would have him sidelined but doing the action films had him more sidelined than ever. He’s glad to get back to the romantic genre.” Imran too said on Twitter, ‘yeah, I'm tired of action. My next film is a straight up RomCom.’

StarBoxOffice too is excited to know that Imran is back to doing what he does best and can't wait for the chocolate boy to return with a bang!