A source tells us, ‘Hrithik’s sense of style is very international, hip and European. It is no wonder then that he is the brand ambassador for Provogue, where we see him in a variety of looks like a casual club look, a slick corporate look and a rock-star look. Earlier, he endorsed John Players. Even in his movies, he has had versatile looks - from the sexy biker thief-in-disguise in Dhoom 2 to Emperor Akbar in Jodhaa Akbar  to the suave and cool superstar in Luck By Chance. He has a Spanish street look in Kites. He is impeccably turned out at public appearances in casuals or formals, and loves wearing solid, bright colours as he can carry them off well. He rarely wears prints, and carries off hats very well. He uses his height to his advantage.’

About the styling in the film, our source says, ‘Hrithik and Zoya are very excited about the different looks of the characters. Styling and hairstyles have always been important elements of Farhan Akhtar’s films, as we have seen in Lakhsya, Don and Dil Chahta Hai. Hrithik will analyze Farhan and Abhay’s body types and discuss their look in the movie with the designers of the film. He will give his valuable input and choose the clothes. The movie is about a road trip, so HR wants the look to be glamourous, urban, cool, comfortable and wearable. He hopes that, like all his other films and endorsements, he will set a new trend with this film too.’

SEE: Hrithik Roshan on Farah Khan's chat show Tere Mere Beach Mein