The brand is called BB Love Yourself, and the first product will be Fit & Fabulous, a do-it-yourself DVD devised for a 25-minute workout which promises to cut fat and tone up muscles.

The entire concept of the workout was thought up by Bipasha herself as, she says, she wants to sell something she believes in. “'Love yourself' is my philosophy in life, hence the brand's name. It is not a narcissist attitude (to use her initials) because I truly believe that we all must love ourselves before we set out to achieve anything, whether it’s a work goal or a relationship," says Bipasha, "and the first step here is to get fit, as everyone wants to look good.”

Bipasha says she always motivates everyone around her to stay healthy and exercise. She started working out seriously six years ago, and says she wants to share her experience and that's why she made the DVD. She says she's been working hard at it. "Films, fitness and fashion are my passions," she says, "this is the first time that I will be doing something professional for the latter two. The focus is on health, and it has a scientific approach."

"It is very compact, targeting people who are busy, who don’t like to go to the gym or don’t have time,” says the actress.  “It is entirely my baby, from the script to shooting it, the camera angles and lighting. But I did have fitness expert Deanne Pandey on board when the initial groundwork was done. He is my dear friend,” she adds.

SEE: Bipasha on Farah Khan's chat show Tere Mere Beach Mein