The International Indian Film Academy was a first-of-its-kind effort to promote Indian Cinema globally, thus reaching out to millions of its fans. This pioneering effort was spearheaded by Wizcraft International Entertainment Pvt. Ltd. It's the celebration of Indian Cinema, propelling Indian Cinema to glorious pinnacles beyond Indian shores.

As global cinema rapidly emerges, a prominent place for Indian Cinema is reserved, IIFA showcases to the world the wealth of talent Indian Cinema has to offer. The IIFA Weekend and Awards is a celebration of Indian Cinema consisting of fun-filled activities that brings the fans close to their favorite stars. The highlight of the Weekend being the IIFA Awards Ceremony that honours the best of Indian cinema. Fans of Indian cinema from all over the world converge to celebrate Indian cinema, whereas millions worldwide catch the telecast from the comforts of their home.

On its journey of celebrating Indian Cinema across the world, IIFA spreads the magic of Indian cinema to various exotic locales around the world. Starting with the Millennium Dome, London, IIFA has traveled through Sun City, Malaysia, Johannesburg, Singapore, Amsterdam, Dubai, Yorkshire and Bangkok. And now in 2009, from the exotic locales of Macau, the picturesque place which is host to the 10th year of the IIFA awards. IIFA has promoted the business of Indian Cinema and provided it an impetus.

Comedy kings Boman Irani and Riteish Deshmukh would be hosting the event, in co-ordination with the beautiful Lara Dutta. Each of them we know as top class communicators. Lara we know as a great orator, and is witty. And when it comes to witty and humourours, Boman and Riteish have established their ground in this space.

The event organizers are all set to have a lot of drama on the stage. On one hand, they have Aishwarya Rai-Bachchhan - who created waves dancing to the tunes of Kajra Re at IIFA 2005 at Amsterdam. And where Ash is, Abhi would surely follow! Maybe Pa and Ma should join in and create the Kajra Re magic again. And on the other hand, the surprise element comes with someone who is going to make her stage debut at the event... none other than the Delhi 6 gal Sonam Kapoor! We hope all the Cannes catfights will be forgiven and forgotten. The drama that we can forsee cant get better than this - Kareena Kapoor is scheduled to perform a belly dance to a Turkish-Arabian song. And guess who will also be on stage - the very spoken about love birds Priyanka Chopra-Shahid Kapoor are to perform to a song from their upcoming film Kaminey.

The other highlight of the event is a special award that has been added by IIFA to commemorate the completion of a decade – The Videocon IIFA Golden Decade Honours. Five different categories have been made for the same, including Star of the Decade (Male and Female), Movie of the Decade, Music of the Decade and Director of the Decade, so as to honour the best of Bollywood over the past 10 years.

Speaking about the occasion, IIFA Brand Ambassador Amitabh Bachchhan says, “I am delighted to see IIFA celebrate its 10th year. The Indian and international reception to IIFA has grown over the years, cementing its position as a significant larger than life phenomenon. This year at IDEA IIFA Awards, we pay tribute to the greats of Indian cinema through the Lifetime Achievement Awards and the Videocon Golden Decade Honours. We are committed to presenting the talent India has to offer, while giving audiences a chance to experience their film favourites.”

We look forward to a spectacular show of Bollywood at Macau soon, as always!